The Fractional blog

A plain-language guide to fractional services, how they work, and why more businesses are choosing them over hiring or agencies.

Both involve working with external talent, but fractional services and freelancers are built for very different situations. Here is how to tell them apart and which one makes sense for where your business is right now.

Agencies and fractional services both promise strong creative work. But they are built very differently, and what you get from each depends on the size and stage of your business.

Thinking about bringing a designer or developer in-house? Before you post the job, it is worth looking at what that hire will actually cost once you include everything.

Hourly billing is the default for most creative services. It is also the model most likely to work against you as a client. Here is why predictable subscription pricing produces better results for everyone involved.

A fractional creative director brings strategic brand leadership to your business on a part-time basis. Here is what that role looks like in practice and why it matters for growing companies.

The concept of fractional creative services is easy enough to understand. What it actually looks like to work with one day to day is where most people have questions.