About Fractional

Built around time, trust, and long-term thinking.

Fractional is a modern creative company built for how businesses actually operate today. We partner with founders, teams, and communities to create work that lasts — without unnecessary complexity or overhead.
Four friends sitting together in a bright room, drinking tea and giving a high five while laughing.
Family walking on a grassy field with a mother carrying a toddler and a father holding hands with two young girls.
Who we are

A modern agency with a single focus: giving you time back.

Fractional was built by people who’ve spent years inside growing businesses - working closely with founders, operators, and teams under real constraints. We’ve seen how quickly momentum gets lost to hiring cycles, handoffs, and managing too many moving parts.
Instead of building another agency or productized service, we built a company focused on partnership, continuity, and trust. Giving you time to do the things that matter most to you, your family, and your business.
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Our culture

We take time seriously.
Not ourselves.

At Fractional, how we think and how we work are inseparable. We believe time is the most valuable resource a person (or business) has, and everything we build - internally and with partners - is designed to protect it.
That means fewer layers, clear ownership, and systems that reduce friction instead of adding to it. We focus on steady progress, thoughtful communication, and work that compounds over time.
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What’s included

The people behind Fractional

Fractional is built by a small, focused team that cares about doing good work and keeping things simple. We work collaboratively, communicate clearly, and take ownership of what we’re responsible for.
A headshot of Jacob Petel, the Founder of Fractional Creative.
Founder
Jacob Petel
A headshot of Josh Osbourn, the Creative Director of Fractional Creative.
Creative Director
Josh Osbourn
A headshot of Chris Forrest, the Ads Director for Fractional Creative.
Ads Director
Chris Forrest